“Evolving the way the world moves.” – Uber’s advertising slogan
Uber is a ride-hailing company with a cute sounding name. I didn’t have their app on my phone but had ridden with friends when we needed to be dropped off or picked up. The service is popular when wanting to save time, avoiding the worry of a place to park.
Recently, our granddaughter offered an intriguing suggestion. “Granddaddy, you should drive for Uber. You’ll meet new people and hear their stories. Plus,” she added, “it’ll be great fun.”
Signing up was easy. I went on-line and joined the happy faces earning extra cash. Uber gathered my documents quickly, and then …
“Congratulations. You’re hired, start driving and earning RIGHT NOW!”
I logged on and waited. Soon, my first notice arrived. “You have a ride waiting, do you want to accept?” I said, “Sure.” My new career had started.
I picked up Tanisha as she got off work driving her to Walmart to buy groceries for her young family. That took 9 minutes and 48 seconds to cover the 3.23 mile route. (The app told me all this … and more.) She said, “Thanks,” and got out. Not a bad start until I studied the app on my phone. Tanisha had paid Uber $8.14, leaving no tip for me (customary, I’m told). I earned $3.94.
Always the optimist, I ran the numbers. At this rate I’d make $23.60 an hour, but only if I could keep people like Tanisha hopping in and out of my car all day long.
It’s not likely that a new fare will slide in just as the old slides out, not for a full hour, let alone the eight hours of an average work day, so I looked closer at the data. My first ride used 65 minutes and put 14 miles on my gassed up and freshly washed car. If each hour was like my first, I’d make $158 for a 40 hour week. That’s only $3.95 an hour. I could earn double at the convenience store or almost three times as much by being the greeter at Tanisha’s WalMart.
This one ride taught me everything I needed to know. Uber’s model is not my model. No matter how many hours I worked, driving my car and burning my gas, Uber would get more than half the take. Maybe “Uber” isn’t such a funny name after all.
As a business owner, I always wanted the rules to be fair. I wanted everyone to earn a good living and feel proud of their role. But we now have a corporate culture where many businesses make choices about values, even about the disposability of workers, that have nothing to do with fairness. They are making choices that are not right, not fair, and not good.
Welcome to the gig economy, where a working person’s life is all about stitching together a patchwork of jobs, trying to hold hope together while living the dream.
It’s not living the American Dream when nearly half of men 18-34 live with their parents or when 78% of us live paycheck to paycheck with zero savings.
It’s not the American Dream when payday lenders outnumber McDonalds and we hand over 400% APR to para-bankers for a few bucks until our next check arrives.
Our productivity has risen 74% in the last 43 years, yet pay has gone up under 13%. Prices today are 397% higher than in 1974. Something’s not right.
The American Dream has become a nightmare fueled only by greed – led by new-age corporations keeping too much of the pie. Management says it’s about “shareholder” value, yet only 55% of us own stock. We’re walking lockstep into the eye of this storm if we don’t wake up.
I’d planned to donate all my Uber paychecks to my favorite charities, hoping there would be much to spread around. But now, when a check for $3.94 arrives at the Men’s Shelter of Charlotte, I’ll need to call and explain.
Thanks, Elizabeth. See what you started by suggesting I’d meet new people and hear their stories by driving for Uber?
The story I learned was about the people working at the bottom of this new hierarchy. The ones playing by the other man’s rules. Life as an indentured servant is not this American’s dream.
Do these new-age job creators deserve a tip of the hat for this way of managing workers or is there a more fitting gesture to offer? Our gap of inequality will never be closed with these jobs.
Yes, Uber, you’re “Evolving the way the world moves.” Sadly, you’re moving it in the wrong direction for too many.
I drove for Uber and that was my brief but spectacular take on a very short career. Now I’ll step aside and hand over the mic. What’s your take on this gig economy? Is it good or bad? Is “minimum” okay or is “living” what’s needed? Do you drive for Uber. What is your experience?
Go ahead and comment. Yell as loud as you like, because this storm will need noise to wake all of us up.
Epilogue
Travis Kalanick, ousted from his company for building a culture including sexual harassment and discrimination, even manipulating both law enforcement and fellow partners, is selling a third of his shares for $1.4 billion (yes, billion – and that’s only one-third). It would appear that white privilege, sexual domination, and the other mis-guided notions of greed, is actually a pretty good way to earn a living. An Uber living, in fact!
Read what Nathan Heller and Violet Blue have to say about this “gig” many call a job.
Uber can put cabbies out of business. Amazon can close brick and mortar bookstores. Wayfair (the online home furnishings site) can close locally-owned furniture stores and eat into the clientele of interior designers. Digital newspapers and magazines can end the careers of many editors, copy writers, and reporters…not to even mention home delivery folks, paper suppliers, etc. Email — the oh, so fast and convenient email — is one of the reasons the US :Postal Service loses so ,much money each year. Fast food restaurant chains are seriously looking at replacing living staff with robots. I could go on …but… Read more »
Loyd –
You are right, this utopia we imagine could become an unpleasant nightmare.
Thanks for the nudge to tell the story, but I’ll let someone else write this novel. I don’t want to be the George Orwell (1984) of this new “gig economy.”
– Bruce
Very insightful Bruce. thank you. I thank God for you.
Maria
Maria –
Thank you for reading this story. You are missed in Charlotte, my friend.
– Bruce
Wow, I had no idea! If that math was done by other Uber drivers I would suspect they would apply at Walmart for that greeter’s job. Are you sure that your one ride sample can be extrapolated like that to yield that unconscionable indentured wage?! If so, then why is Uber not being sued for not paying minimum wage to its workers? As an aside, how many of those Uber drivers are reporting to their automobile insurance company that they drive their cars for hire? Who pays the medical bills when God-forbid they have a catastrophic car accident and one… Read more »
Clark – Those are good questions. Thanks for joining the conversation. The established split between Uber and the driver is well documented. Uber has taken an increasing slice of the pie each year. I had not studied the numbers when I signed up because my interest was only a curiosity growing out of our granddaughter’s suggestion. I was not doing it for the money. What I do know is that the driver is only paid when there is a fare in the car, so to make more than I did, a driver would need people sliding in as fast as… Read more »
Great read. Will be reflecting on for a few days.
Frances –
Thank you for reading my story. When you have had a few days to reflect, I’ll be excited to read your thoughts – good or bad.
– Bruce
I don’t think that one ride is enough of a sample to make a judgement. I have talked to many Uber drivers, my daughter takes Uber all the time in New York and while she was in Nashville and my brother-in-law drove for Uber for awhile. You have to be creative to make money as in any job that is based on commission so to speak. There are ratings and if customers are low rated (I.e. they don’t tip) then you can choose not to take that rider. My in-law made a huge tip by going out of his way… Read more »
Dana – Thanks for joining in. You’re right, my experience was from curiosity, plus wanting to meet people and hear their stories. I didn’t do it to pay our rent. My times as a passenger have always been good, but by driving I saw it from behind the wheel and then dug into what’s being said. My greatest concern is with the shift by companies away from full-time workers (who receive benefits, retirement, and more) into a “gig” model where the workers become an independent contractor and are put on the hook for all their own needs (both for today… Read more »
I enjoyed your article. As with every conversation I have with you I walk away with something . This saved me from myself if I ever decided to give Uber a try and made me laugh when you said you would need to call the men’s shelter to explain the $3 donation.
The world needs more Bruce’s!
Bravo! Thank you for sharing this story. The best and most credible account from someone who tried. Miss seeing you.
Thank you Bruce. Your endeavor to enlighten us all is very important. Thank you.